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  • Nissan Creative Technology & digital innovation partner
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Nissan

Client: Nissan Europe
Brand: Creative Technology Partner

Our creative technology studio, has partnered with Nissan on a number of occasions to create interactive products and installations which merge the digital and physical worlds.
 
An NFC app was designed to enable customers at car dealerships to explore the models in the showroom by watching short videos on a tablet.  The app offers an alternative way to make
informed purchasing decisions with interesting and reliable content, without the pressure of a salesperson.

Nissan decided to roll this system out to be used at Goodwood Festival of Speed, Frankfurt and Geneva Motor Shows, ATP Tennis
finals and the Champions League. 

We also developed a series of innovation station exhibitions for Nissan. These include photo-booths, feedback pods, quizzes and digital competitions and Facebook ‘Like’ stations, all of which are activated by tapping a RFID smart card.

These are examples of the connected journeys we create, and how we combine offline, online and social, in real-time.

 

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