A review of the Potter's Herbals brand positioning led to a new concept which was effectively and consistently delivered through consumer advertising, public relations activity and point of sale. An excellent campaign, well thought out and effectively delivered."
Judge, OTC Marketing Awards
“We set FKC the challenge of creating a dynamic, flexible and exciting sales tool for our sales teams to astound our customers and present our range of fantastic products. What they delivered achieved all of this and so much more. Throughout the process the team at FKC worked closely with us to understand exactly what we needed and provided innovative and creative solutions. Their approach is open, friendly and collaborative (even when the request is a bit outrageous!)”
Michael Thompson, Head of Customer Marketing, First Drinks Brands Ltd.
"FKC have helped develop the Papa John’s UK positioning across all consumer touch points and types of media. Although they are a separate company, they have become an integral part of our business development."
Jack Swaysland, Papa John's
“When we launched Tullamore Dew Irish whiskey in the UK, it was important we had an engaging trial-driving mechanic in bars. FKC worked with us to create the “Drinkers and Thinkers” campaign, with an engaging quiz mechanic, tie to Social Media and a great prize. Tullamore Dew is currently performing ahead of expectations.”
Tom Wade, First Drinks Brands Ltd.
“We’ve had a very busy Christmas, with footfall up by 7.9 per cent, sales up nearly 6.5 per cent and our restaurants on site have reported increases of up to 39 per cent over the Christmas period. These Christmas figures follow our hugely successful Victorian Christmas Market in November where visitors topped 83,000 people in just four days.”
Richard Rawlings, Gloucester Quays
“We were pleased and impressed by the response to FKC's target-smashing Thailand photography promotion last year. Our campaign objective for 2012 remains to build our database and raise awareness and increase the number of fans to our Facebook page as we grow and develop our social media communications. I am confident, given their track record with us and in the travel business, that FKC’s new campaign will deliver successfully.”
Joanna Cooke, Tourist Authority of Thailand
"Since we started working with FKC they have been passionate in understanding Fred.Olsen and how they can work with us to improve not just our marketing, but our company overall. Their creative work for our brand advertising has been so well received we are now using it as a brand identity across all corporate communications. This work has had tangible benefits for the business, so much so that the budget for next year has been doubled."
Justin Stanton, Fred.Olsen
“FKC are really making a difference to our business”
Jason Pullen, Gloucester Quays
“The 16 Islands Wedding Promotion has helped to put the Bahamas on the radar of prospective honeymooners and holidaymakers in a unique and memorable way, it's had a great response”
Giovanni Grant, Bahamas Tourist Office
"We are really excited to see FKC's ‘Man Tour’ going live, as the brand is going from strength to strength. Our fans will be able to emulate the Old Spice TV commercial by mounting the white horse and striking their best pose, as well as trying out Old Spice Whitewater and new Old Spice Kilimanjaro."
Guy White, Old Spice
"The FKC team always goes the extra mile. They understand the demanding disciplines of local marketing and they always deliver."
Adele Woods, Marks & Spencer
"Our objective is for our millions of loyal customers to keep enjoying Fishermans Friend as well as gaining an even wider market for our uniquely appealing product. We were all impressed by Fox Kalomaski Crossings creativity, which cleverly reflects the brands traditional virtues."
Doreen Lofthouse, Chairman, Lofthouse of Fleetwood
"We're pleased and impressed with the response to FKC's campaign. Our objective was to raise awareness and build the number of fans to our Facebook page as we grow and develop our social media comms. FKC has smashed our targets for number of entrants, Facebook “Likes” and signups to our database."
Joanna Cooke, Tourism Authority of Thailand
"With its strong record and wealth of experience working with travel companies, FKC is a natural fit with our aims to communicate the message to the travel industry that they can benefit from making their businesses greener."
Sue Hurdle, The Travel Foundation
"The demand for FKC's loyalty packs has been incredible, they've have had an amazing reception with staff and kids alike."
Rob Montgomery, Nando’s
"FKC has given TNTO clear and concise strategic direction and an excellent campaign to help us reposition Tunisia in the minds of our potential customers. They are a joy to work with."
Leila Ben Hassen, Tunisian National Tourist Office
“There is no question that FKC's The Bahamas 14 Islands Film Challenge has hit precisely on what we wanted to achieve and wholly exceeded it beyond anything we ever could have possibly expected.”
Senator The Honourable Vincent Vanderpool-Wallace, Bahamas Minister of Tourism & Aviation
"We chose FKC's entry, The 14 Islands Film Challenge for its originality, innovation, longevity and for being fun. The campaign was well blended across a range of different media channels, backed up by a fantastic website and great content. Following Tourism Queensland’s hugely successful ‘best job in the world’ campaign the bar had been set very high for tourist boards but The Bahamas reached it! "
Panel of Judges, Travolution Best Use of Social Media Award
"FKC's campaign has cut-through and has maintained our footfall against relentless competitive activity."
Michelle Moffitt, The Chimes
"FKC's combination of exemplary client focus, creativity and sound understanding of the realities of modern retailing make them an agency that I would happily recommend to others."
Alan Jones, Bluewater
"FKC's consistently superb service support, creativity and client management is second to none. If I had to give them a score they'd get an A1 every time."
Christie Lord, Air New Zealand
“FKC’s impact has reached the heart of our organisation, we feel proud of the new website and to be associated with this campaign. Internally it's significantly boosted morale and confidence in our brand”
Karen Seymour, Bahamas Tourist Office