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Authentic Experiences in Travel

21 July, 2014 - Source: Fox Kalomaski Crossing

By Gary Jacobs, CEO, Fox Kalomaski Crossing

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3 Ways to Engage with Potential Customers via Push Notifications

16 July, 2014 - Source: Fox Kalomaski Crossing

New research from the Direct Marketing Association has revealed 7 out 10 people enable app’s push notifications. They discovered 34% of people choose to find out about sales and 26% prefer to hear about new product launches. Here are three ways to ensure your push notifications increase the...

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Social sharing more effective if posted on a Thursday?

02 June, 2014 - Source: Fox Kalomaski Crossing

Users engage with social shares for longer if links are posted on a Thursday, a new study has highlighted. RadiumOne revealed that a short links lifespan peaks later in the week, so posting content on a Thursday increases the chance of users engaging with the content for longer.

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PPC most popular digital activity to outsource

02 June, 2014 - Source: Fox Kalomaski Crossing

Paid search is the most popular digital activity to outsource to ad agencies, new research has revealed. Econsultancy discovered that 30% of businesses decide to use an agency to manage their pay per click advertising. 28% of companies also said they outsource their display advertising campaigns.

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Nearly half of all video sharing happens in first three days

21 May, 2014 - Source: Fox Kalomaski Crossing

The amount of times branded videos are shared in the first three days after they are launched has nearly doubled, new research has revealed. Unruly, a social video sharing company, discovered 42% of video sharing happens in the first three days after the launch, compared to...

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WHAT CAN A SUNNY HEART DO FOR THOMAS COOK?

15 October, 2013 - Source: Fox Kalomaski Crossing

 Thomas Cook has rebranded, ditching its globe logo and famous tagline for a sunny heart and the words 'Let's go', see previous story, but what does it mean for business? Gary Jacobs, CEO of Fox Kalomaski Crossing (FKC) looks at the power of the brand.

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FKC ESSENTIAL GUIDE TO THE HIGH STREET PT. 2

16 July, 2013 - Source: Fox Kalomaski Crossing

“The High Street, as we nostalgically think of it, is gone. It’s dead. But there’s still hope and optimism”. – Martin Boyce, Winner of the 2011 Turner Prize,‘Can Anyone Save Our High Streets?’, The Guardian

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FKC'S ESSENTIAL GUIDE TO SURVIVING A REVOLUTION

17 May, 2013 - Source: Fox Kalomaski Crossing

UK Visitor numbers to Tunisia reached an all-time high in 2010 at 360,000. Further growth was forecast for 2011 but was dashed when the country was shaken by an uprising and the displacement of the President at the start of the Jasmine Revolution.

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FKC'S ESSENTIAL GUIDE TO SAVING BRITAIN'S HIGH STREETS PT. 1

29 April, 2013 - Source: Fox Kalomaski Crossing

Despite what people are saying the high street may not be doomed. Communities will always want a place to gather and shopping is still a favourite pastime for the average Brit. However, brands must take steps to understanding the psychology of the 'New Consumer' - they are and...

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SOCIAL MEDIA & E-MARKETING - FKC CASE STUDY - ARTICLE FROM SHOPPING CENTRE MAGAZINE

10 May, 2012 - Source: Fox Kalomaski Crossing

Shopping Centre is taking a detailed look at Marketing in the Digital Age. This month Sean Kelly investigates email marketing.

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