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WHAT CAN A SUNNY HEART DO FOR THOMAS COOK?

15 October, 2013 - Source: Fox Kalomaski Crossing

 Thomas Cook has rebranded, ditching its globe logo and famous tagline for a sunny heart and the words 'Let's go', see previous story, but what does it mean for business? Gary Jacobs, CEO of Fox Kalomaski Crossing (FKC) looks at the power of the brand.

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FKC ESSENTIAL GUIDE TO THE HIGH STREET PT. 2

16 July, 2013 - Source: Fox Kalomaski Crossing

“The High Street, as we nostalgically think of it, is gone. It’s dead. But there’s still hope and optimism”. – Martin Boyce, Winner of the 2011 Turner Prize,‘Can Anyone Save Our High Streets?’, The Guardian

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FKC'S ESSENTIAL GUIDE TO SURVIVING A REVOLUTION

17 May, 2013 - Source: Fox Kalomaski Crossing

UK Visitor numbers to Tunisia reached an all-time high in 2010 at 360,000. Further growth was forecast for 2011 but was dashed when the country was shaken by an uprising and the displacement of the President at the start of the Jasmine Revolution.

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FKC'S ESSENTIAL GUIDE TO SAVING BRITAIN'S HIGH STREETS PT. 1

29 April, 2013 - Source: Fox Kalomaski Crossing

Despite what people are saying the high street may not be doomed. Communities will always want a place to gather and shopping is still a favourite pastime for the average Brit. However, brands must take steps to understanding the psychology of the 'New Consumer' - they are and...

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SOCIAL MEDIA & E-MARKETING - FKC CASE STUDY - ARTICLE FROM SHOPPING CENTRE MAGAZINE

10 May, 2012 - Source: Fox Kalomaski Crossing

Shopping Centre is taking a detailed look at Marketing in the Digital Age. This month Sean Kelly investigates email marketing.

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ADVICE: HOW TO STAY AHEAD OF YOUR RIVALS - TRAVEL WEEKLY ARTICLE

10 January, 2012 - Source: Fox Kalomaski Crossing

With the number of travel agents on the high street in decline, it is even more important that retailers give customers reasons to book. A study by marketing communications firm Fox Kalomaski Crossing , which analysed data across the sector, shows the number of UK agents has fallen...

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FOX KALOMASKI & TRAVEL WEEKLY'S TRAVEL INDUSTRY SURVEY REVEALS...

19 January, 2010 - Source: Fox Kalomaski Crossing

Fox Kalomaski and Travel Weekly's Travel Industry Survey Reveals...

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MARKETING TODAY: THE GOOD, THE BAD AND THE UGLY

31 March, 2009 - Source: Fox Kalomaski Crossing

An unprecedented insight into the collective mind of the marketing business has been gained by Fox Kalomaski and Marketing magazine.

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