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The 9 Serial Killers On Every Digital Project

15 February, 2014 - Source: Haystack


In the past, running a campaign was a relatively simple affair. The business or brand would employ a creative agency and media agency and between those two virtually any campaign could be managed, from ads to packaging.

Over recent years, this picture has changed considerably. There may be a host of agencies - digital, PR, CRM, and direct in addition to the traditional creative and media agencies. To complicate things, new agencies are springing up to manage new media - social media, smartphone apps, and so on.

Dealing with this increasingly complicated environment, we have pinpointed nine digital ‘killers’ that can delay, derail or even destroy your digital project.

Avoid these and you will dramatically enhance your chances of success;

- Not Mapping Dependencies

- Poor Stakeholder Engagement

- Disjointed Planning

- Uncertain Quality Targets

- Risk, Issue and Change Management

- Inconsistent Governance

- Poor Work Packages Management

- No Business Case

- Compromised Testing

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