Finding an agency
03 April, 2011
You've reached the point where something new is needed. Something that's big, new, exciting, inventive, original and different. The brief is on the table. The brand is waiting for a stroke of creative brilliance. But you know you can't find it in-house and your current roster of suppliers, good as they are, seem creatively jaded and a little tired.
New thinking is needed and a new agency or consultancy has to be found to make sense of the brief and optimise the brand’s value in the marketplace.
Deciding to go to pitch for a new agency is never an easy choice. Finding the right team to support you is challenging at the best of times. Here are a few pointers to help you on your way, if you've reached that stage where fresh blood is needed on your brand.