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Finding an agency

03 April, 2011 - Source: Haystack

You've reached the point where something new is needed. Something that's big, new, exciting, inventive, original and different. The brief is on the table. The brand is waiting for a stroke of creative brilliance. But you know you can't find it in-house and your current roster of suppliers, good as they are, seem creatively jaded and a little tired.

New thinking is needed and a new agency or consultancy has to be found to make sense of the brief and optimise the brand’s value in the marketplace.

  • Van Gough
    Van Gough

Deciding to go to pitch for a new agency is never an easy choice. Finding the right team to support you is challenging at the best of times. Here are a few pointers to help you on your way, if you've reached that stage where fresh blood is needed on your brand.

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