08 May, 2012
- Source:
Haystack
Social media strategies work well when there is great content to peg the social media to. The challenge for brands is finding new ways to keep it original and interesting.
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10 April, 2012
- Source:
Haystack
As we count down the days to one of the hottest IPOs in recent memory (if that’s not an oxymoron), Facebook is ramping up its efforts to get on board with brands.
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19 March, 2012
- Source:
Haystack
Finding an agency that is right for your brand or business can be a daunting process, but following our 5-point plan takes you through how to run an agency pitch and shares our experience, based on a decade of organising more than 300 pitches.
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03 April, 2011
- Source:
Haystack
There is a dark art in selecting your agency... and that is reaching an agreement on what you should pay them and exactly how you should pay them. Negotiating fees is often left far too late in the agency selection process. The trouble is that rarely is your requirement so...
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03 April, 2011
- Source:
Haystack
One of the primary reasons why companies turn to agencies is for their creativity. That is the real value that they are buying. They want something different, special and unique. Something that will set pulses racing, challenge minds and open wallets and purses. And that alone, the big idea, the...
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03 April, 2011
- Source:
Haystack
You've reached the point where something new is needed. Something that's big, new, exciting, inventive, original and different. The brief is on the table. The brand is waiting for a stroke of creative brilliance. But you know you can't find it in-house and your current roster of suppliers, good as...
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