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Be upstanding & raise your mugs to tea

10 January, 2014 - Source: Haystack

175 years ago today, on the 10/01/1839, the first commercial Shipment of tea landed on our shores from India. We owe these trading routes to the East India Company, who paved the way for trade with the West Indies.

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Branding the Moment

29 November, 2013 - Source: Haystack

Connect with consumers. Identify with the issues. Recognise, and react to, the present preoccupations of the public eye. Connected Brands seize the current topics of cultural conversation and newsworthy events with both hands, to achieve an instantaneous impact, often with lasting results.

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Multi-Platform Marketing

29 November, 2013 - Source: Haystack

Just when you thought you had got your head around digital marketing, it appears that you have to understand how your consumers accesses digital media and when. Whether on mobiles, tablets or laptops, marketeers need to connect with customers in many different angles.

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Social Climbing - Social Media Reaches Over 1.6 Billion MAU

20 November, 2013 - Source: Haystack

Just three years ago social media was a novelty for most brands. Now nearly one in four people worldwide, that's 1.6 billion monthly active users, use social media, with the global figure set to rise to 2.55 billion by 2017.

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Boy, Oh Boy!

25 July, 2013 - Source: Haystack

In case you weren't aware, there has been a new addition to the Royal Family this week and  the occasion triggered massive national excitement and unrivalled media interest. Brands have been queueing up to connect themselves to all the hullabaloo so that they can be seen as part of the...

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Creating content that connects.

08 May, 2012 - Source: Haystack

Social media strategies work well when there is great content to peg the social media to. The challenge for brands is finding new ways to keep it original and interesting.

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What's next for brands on Facebook?

10 April, 2012 - Source: Haystack

As we count down the days to one of the hottest IPOs in recent memory (if that’s not an oxymoron), Facebook is ramping up its efforts to get on board with brands.

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How to run an Agency Pitch

19 March, 2012 - Source: Haystack

Finding an agency that is right for your brand or business can be a daunting process, but following our 5-point plan takes you through how to run an agency pitch and shares our experience, based on a decade of organising more than 300 pitches.

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Agency Remuneration

03 April, 2011 - Source: Haystack

There is a dark art in selecting your agency... and that is reaching an agreement on what you should pay them and exactly how you should pay them. Negotiating fees is often left far too late in the agency selection process. The trouble is that rarely is your requirement so...

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