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The Perfect Storm – media fragmentation & growth

04 November, 2014 - Source: Haystack

“If we think the internet has served up some big changes, wait until the mobile and social revolution really gets going. It’s a massive change and it’s only just begun.”  Keith Weed, CMO at Unilever suggests the tides have turned and the...

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How to run an Agency Pitch

19 August, 2014 - Source: Haystack

Finding an agency that is right for your brand or business can be a daunting process, but following our 5-point plan takes you through how to run an agency pitch and shares our experience, based on a decade of organising more than 300 pitches.

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Agency Remuneration

03 April, 2014 - Source: Haystack

There is a dark art in selecting your agency... and that is reaching an agreement on what you should pay them and exactly how you should pay them. Negotiating fees is often left far too late in the agency selection process. The trouble is that rarely is your requirement so...

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