Haystack goes National
16 January, 2012
The Haystack Group, has expanded its services to clients and agencies with the opening of a new office in the Midlands.
Experienced marketer and business developer, Nicola Newall, has joined the team to run this new office and manage operations outside of London.
Newall joins Haystack after 5 years as Development Director of Cogent Elliott, the leading integrated agency which has offices in London, Oxfordshire and the West Midlands. Since 2006, the agency has experienced huge year on year growth, quadrupling employees and trebling turnover.
With overall responsibility for the new business drive, Newall played a key role in over 100 pitches undertaken by the agency as well as being a key member of the management team put in place by CEO Tim Pile. Prior to joining Cogent Elliott, Nicola worked in client side and agency roles providing digital, PR, corporate communications, CRM, performance improvement and offline advertising/marketing solutions for companies including Land Rover, Cadbury’s and Taylor Woodrow (now Taylor Wimpey).
Alan Thompson, Founding Partner of The Haystack Group, comments,
“Having Nicola on board brings a wealth of benefits to the Group, and allows us to extend our operations across the UK. With the number of agencies signing up to our agency online platform ‘Haystackonline.com’ growing by the week, we’re keen to make sure we provide these, and new agencies across the UK, with support on all aspects of their new business activity, and have developed a range of training and consultancy modules to ensure we add value to current, and new, agency subscribers."