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  • Vaseline 1
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Vaseline

Client: Unilever Plc
Brand: Vaseline

Harmoniously leveraging key existing brand and platform equities.

Vaseline has begun a journey to rediscover its unique heritage, and firmly position the brand in the healing power of its classic petroleum jelly formulation.The core Intensive Care range was the pivotal step in the re-design of the Vaseline global body lotion range, in-line with the new brand positioning.This required the creation of a bold and ownable ‘healing’ graphic. Together with simple yet premium typography and a defined communication hierarchy, the range harmoniously leveraged key existing brand and platform equities.A strong range design that successfully translates across all variants and formats, globally, at the heart of the portfolio.

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