The Grossmith London fragrance story is one of discovery, ownership, pedigree, tenacity and above all passion.
A journey for the descendents of the Grossmith family that involved discovering original formulae books, uncovering 1919 Baccarat moulds and collecting a team of experts to take their dream into a launch. An ambitious launch of Limited Editions, bespoke flacons, triple packs, perfumes, eau de toilettes ...
Our challenge was to guide the teams, using our branding experience to create the Grossmith London concept of ‘Re-mastered Originals’.
A dream project for our structural and graphic designers; creating a complete range of bespoke bottles, packaging and launch materials.
Taking inspiration from the octagon emblem of the original Baccarat crystal and working with all the finest materials, including etched gold designs for the limited edition ranges. The key was to respect the original whilst keeping the range contemporary. The result a stunning revival in tune with current trends for authenticity, legitimacy and individuality.