How to best generate leads online: a one day practical workshop
11 June, 2012
Internet Advertising Bureau
Performance marketing channels such as online lead generation are often overlooked by advertisers and agencies alike. We believe that when used correctly they have huge potential to add value to online campaigns and significantly improve the return on investment, which is why we're running this practical one day workshop.
This jam-packed session, presented by industry leading experts from the IAB's online lead generation council, aims to demystify 'online lead generation' as a 'performance marketing' channel to reveal the many ways that agencies and advertisers can make use of it as an effective and fruitful media channel.
9.30am - An introduction to the day ahead
9.45am - The market landscape: What is (and isn't) an online lead generation campaign and what can it do for you. Presented by Justin Thomas, Managing Director of Ten Thousand Heads
10.15am - Planning your online lead generation campaign strategy: choosing channels, targeting your key audience, finding the right incentive, the right creative solution, how to budget. Presented by Chris Parry, Head of Lead Generation at ValueClick Media and Matt Carter, Business Development Manager at Ten Thousand Heads
11.15am - Morning coffee break
11.30am - A walk through of three example innovative and successful online lead generation campaigns. Presented by Chris Parry and Matt Carter.
12.30pm - Lunch break
1.15pm - The role of online technology in generating leads, including the importance of real-time processing and validation. Presented by Tim Milverton, Technical Director at Magnetise Group.
2.30pm - Afternoon tea break
2.45pm - Create your own online lead generation campaign: top ten tips for planning your own campaign, plus create your own campaign in teams to win a prize!
4.15pm - Final Q&A
4.30pm - Finish!
For more infomation on this event click here