Insights - Internet Advertising Bureau

IAB Global Mobile Anthology

13 April, 2012 - Source: Internet Advertising Bureau

This document, comprised of submissions from a dozen IABs around the world, represents a first ever IAB global mobile perspective.

The revised ePrivacy Directive: What is it & what should you be doing to comply?

14 March, 2012 - Source: Internet Advertising Bureau

The IAB has published a simple five-step guide for businesses working towards ePrivacy compliance.

Who Needs the UDID? - A StrikeAd White Paper on Mobile App Tracking

09 February, 2012 - Source: Internet Advertising Bureau

This white paper from mobile DSP StrikeAd provides agencies with a guide on tracking mobile ads and app conversions.

B2B Marketing & Social Media

08 February, 2012 - Source: Internet Advertising Bureau

This free whitepaper features examples of how some B2B marketers are using and connecting different social media channels.

IAB Mobile Adserving Directory

02 February, 2012 - Source: Internet Advertising Bureau

IAB Mobile Adserving Directory

Building Brands Online Trilogy

03 November, 2011 - Source: Internet Advertising Bureau

A whitepaper from the IAB and GfK NOP summarising the key findings and drawing conclusions from the year-long Building Brands Online project which showed that online is a key ingredient for brand focused campaigns.

B2B Online Video Whitepaper

20 October, 2011 - Source: Internet Advertising Bureau

The IAB's B2B Council Online Video Whitepaper explains how B2B marketers can best utilise online video content for their future online marketing campaigns.