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Brits most likely to check news on smartphones

26 March, 2012 - Source: Internet Advertising Bureau

Brits are the most likely to access news almost every day on their smartphones, as 15.8 per cent currently do so outpacing the rest of Europe, comScore has revealed.

This is based on data from the three months ending January 2012 and from consumers aged above 13.

It found that 15.5 per cent of smartphone owners in the UK access news via these devices at least once a week, compared to 11.1 per cent in France, 10.8 per cent in Germany, 9.7 per cent in Spain and 9.4 per cent in Italy.

Another 15.5 per cent of Brits will check news on the go once to three times a month while 46.8 per cent of UK smartphone owners have accessed the news on their mobiles at least once in a month.

This is higher than any of the other countries in the EU5, with France being the second largest market for news on the go with 36.9 per cent of people checking news once every month.

At the recent Mobile World Congress, the GSMA predicted that there will be 24 billion connected devices, such as smartphones and tablets, globally by 2020.

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