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Insights

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Content that POPS

09 June, 2014 - Source: iris

Purpose, Originality, Participation & Storytelling is our approach to help clients navigate the noisy world of branded content. It covers guiding principles and strategies, plus tactical and operational advice on making 21st century content marketing.

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Project 72

09 June, 2014 - Source: iris

What’s the best way to develop insightful global ideas at speed? Follow the sun. During Project 72, our creative development orbits the globe three times as a single brief is hot-housed in key regional agencies and passed on to the next region as dusk falls. As a result a...

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Planet Hyperconnected

07 April, 2014 - Source: iris

In partnership with the Global Web Index, we spoke to 6,000 mums and Gen Y around the world about the details of digitally-influenced attitudes and behaviours. And, we spent a week studying the lives of the most hyperconnected audience to understand the underlying needs and motivations behind their behaviour.

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Global value check up

05 February, 2012 - Source: iris

Our latest piece of proprietary global research explores how a new era of ‘Intelligent Engagement’ is re-defining consumer relationships with brands. It looks at how - in relation to a number of significant underlying social trends and the impact of the seismic shifts in the global economy – these relationships...

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Outsellers

05 February, 2012 - Source: iris

We know that the competition never stops changing and consumer choice continues to increase in volume and complexity. To succeed, we must have a clear strategic vision but maintain the agility to react in real-time. For us, retail marketing is not just about short-term promotions that create a short-term sales...

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Turning sponsorship properties into winning assets

05 February, 2012 - Source: iris

What’s it all about? Local and global sponsorship deals and brand properties are on the rise but so are problems and missed opportunities. This latest iris global study looks at the role and significance of brand properties (e.g. sport, music, film, fashion) as pieces of consumer culture that stimulate...

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Talking brands

05 February, 2012 - Source: iris

According to Bain & Co. and the LSE, a 1% advocacy shift could impact brands to the tune of £9m of additional sales or cause a £25m dent in the bottom line. Every brand marketer knows how important it is but how can you define it, build it, harness it...

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