05 February, 2012
- Source:
iris
Our latest piece of proprietary global research explores how a new era of ‘Intelligent Engagement’ is re-defining consumer relationships with brands. It looks at how - in relation to a number of significant underlying social trends and the impact of the seismic shifts in the global economy – these relationships...
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05 February, 2012
- Source:
iris
We know that the competition never stops changing and consumer choice continues to increase in volume and complexity. To succeed, we must have a clear strategic vision but maintain the agility to react in real-time. For us, retail marketing is not just about short-term promotions that create a short-term sales...
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05 February, 2012
- Source:
iris
What’s it all about? Local and global sponsorship deals and brand properties are on the rise but so are problems and missed opportunities. This latest iris global study looks at the role and significance of brand properties (e.g. sport, music, film, fashion) as pieces of consumer culture that stimulate...
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05 February, 2012
- Source:
iris
According to Bain & Co. and the LSE, a 1% advocacy shift could impact brands to the tune of £9m of additional sales or cause a £25m dent in the bottom line. Every brand marketer knows how important it is but how can you define it, build it, harness it...
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