We use cookies to ensure that we provide you with the best experience on our site. To learn more about how they are used please view our Cookie Policy.
If you continue to browse our website we will assume that you are happy to receive cookies. However, click here if you would like to change your cookie settings. [X]

Insights

Sort by

NFC. What next?

01 October, 2013 - Source: iris

 

Read more

Global value check up

05 February, 2012 - Source: iris

Our latest piece of proprietary global research explores how a new era of ‘Intelligent Engagement’ is re-defining consumer relationships with brands. It looks at how - in relation to a number of significant underlying social trends and the impact of the seismic shifts in the global economy – these relationships...

Read more

Outsellers

05 February, 2012 - Source: iris

We know that the competition never stops changing and consumer choice continues to increase in volume and complexity. To succeed, we must have a clear strategic vision but maintain the agility to react in real-time. For us, retail marketing is not just about short-term promotions that create a short-term sales...

Read more

Turning sponsorship properties into winning assets

05 February, 2012 - Source: iris

What’s it all about? Local and global sponsorship deals and brand properties are on the rise but so are problems and missed opportunities. This latest iris global study looks at the role and significance of brand properties (e.g. sport, music, film, fashion) as pieces of consumer culture that stimulate...

Read more

Talking brands

05 February, 2012 - Source: iris

According to Bain & Co. and the LSE, a 1% advocacy shift could impact brands to the tune of £9m of additional sales or cause a £25m dent in the bottom line. Every brand marketer knows how important it is but how can you define it, build it, harness it...

Read more
Your session will expire in xx.xx
Continue or Log Out