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ISBA represents advertisers. We are the only body to do this. We have a dual role: to protect the freedom to advertise responsibly, and to enhance the effectiveness of our members by delivering substantial and tangible commercial benefits including cost savings, guidance and skills training.

  • ISBA logo
    ISBA logo

We do this by:

  • Employing expert specialists in our member-focused team
  • Fighting the advertiser’s corner with regulators, politicians and others
  • Maintaining independent and robust relationships with media owners
  • Offering a broad range of high quality member and consultancy services
  • Providing objective analysis to enable members to challenge suppliers
  • Anticipating future threats and opportunities
  • Enhancing members’ skills via focused training
  • Inviting the active participation of our members

The result: a contemporary, professional organisation providing a comprehensive service for our members.

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