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New ISBA head says advertisers want to work in partnership with Government on social issues

05 July, 2011 - Source: ISBA

“Advertisers want to do more to work in partnership with Government on social issues,” says new ISBA President, Jon Woods,...

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Advertisers given guidance on new "cookies law"

07 June, 2011 - Source: ISBA

ISBA has issued new guidance to its members advising them how to comply with the new EU e-Privacy Directive which...

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Advertisers respond to Bailey Report

07 June, 2011 - Source: ISBA

Following the publication yesterday of Letting Children be Children , Reg Bailey’s Independent Review of the Commercialisation and Sexualisation...

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ISBA launches mobile and digital measurement guides to help brands make more strategic decisions

24 May, 2011 - Source: ISBA

ISBA has launching two new best practice guides for digital advertisers – one on the world of mobile marketing and...

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Advertisers get new guides to better decision-making in digital campaigns

13 May, 2011 - Source: ISBA

ISBA is launching two new best practice guides for digital advertisers – one on the world of mobile marketing and...

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Advertisers welcome Ofcom position that review won't call for end of CRR

12 May, 2011 - Source: ISBA

ISBA has welcomed yesterday’s statement from Ofcom Chief Executive Ed Richards that the broadcasting regulator’s current review of TV ad...

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ICO publishes new guidance on cookies

12 May, 2011 - Source: ISBA

The Information Commissioner’s Office (ICO) has published initial guidance on the new cookies regulations , offering advice on how...

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Advertisers welcome good cookie news from Government

15 April, 2011 - Source: ISBA

Reacting to Communications Minister Ed Vaizey’s announcement today that the Government will work with browser manufacturers to help users make...

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Self-regulation of online behavioural advertising is best for consumer protection, say advertisers

14 April, 2011 - Source: ISBA

Advertiser body ISBA has said online consumers will be best protected if the industry’s self-regulatory body, the ASA, takes the...

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New market research guide for clients launched

13 April, 2011 - Source: ISBA

A new best practice guide telling clients how to get best value out of market research agencies was launched yesterday...

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