We use cookies to ensure that we provide you with the best experience on our site. To learn more about how they are used please view our Cookie Policy.
If you continue to browse our website we will assume that you are happy to receive cookies. However, click here if you would like to change your cookie settings. [X]

News

Self-regulation of online behavioural advertising is best for consumer protection, say advertisers

14 April, 2011 - Source: ISBA

Advertiser body ISBA has said online consumers will be best protected if the industry’s self-regulatory body, the ASA, takes the lead on enforcing new online privacy rules.

The new rules are published today by the European Advertising Standards Alliance in its Best Practice Recommendation on Online Behavioural Advertising (OBA).

ISBA’s Marketing Services Manager David Ellison said: “All sides of the advertising industry agree that making the ASA responsible for policing OBA will give consumers confidence that their privacy will be protected by an established and well respected regulator.

“Self-regulation by the ASA will be transparent, will prioritise user choice, will introduce a trading seal to guarantee standards and will see the auditing of third parties to further protect privacy.”

Your session will expire in xx.xx
Continue or Log Out