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Self-regulation of online behavioural advertising is best for consumer protection, say advertisers

14 April, 2011 - Source: ISBA

Advertiser body ISBA has said online consumers will be best protected if the industry’s self-regulatory body, the ASA, takes the lead on enforcing new online privacy rules.

The new rules are published today by the European Advertising Standards Alliance in its Best Practice Recommendation on Online Behavioural Advertising (OBA).

ISBA’s Marketing Services Manager David Ellison said: “All sides of the advertising industry agree that making the ASA responsible for policing OBA will give consumers confidence that their privacy will be protected by an established and well respected regulator.

“Self-regulation by the ASA will be transparent, will prioritise user choice, will introduce a trading seal to guarantee standards and will see the auditing of third parties to further protect privacy.”

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