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Advertisers welcome good cookie news from Government

15 April, 2011 - Source: ISBA

Reacting to Communications Minister Ed Vaizey’s announcement today that the Government will work with browser manufacturers to help users make a choice about cookie use, advertiser body ISBA’s Ian Twinn said: “This is very welcome news. The decision to allow users to opt out of behavioural advertising, rather than opt in, is a victory for common sense.

“Strict interpretation of the EU ePrivacy Directive would have closed down or seriously curtailed many commercial uses of the online economy, disrupting users’ experience not just online but across all digital platforms.

“ISBA has worked with the World Federation of Advertisers and the IAB in Brussels to ensure a commonsense interpretation of the revised Directive.

“Some concern had arisen because the wording about cookie use was open to interpretation; at its most extreme it could have meant that users would need to give permission before each and every cookie was placed. As Ed Vaizey now agrees, this would severely restrict cookie use and affect the development of the web.

“ISBA supports the new Self-Regulatory Framework for behavioural advertising, which was given the full support of the Commission last month.”

Yesterday ISBA said it would be in the interests of online consumers if the industry’s self-regulatory body, the ASA, rather than government takes the lead on protecting privacy online.

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