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Generation Z

01 June, 2015 - Source: JWT

 Millennials have dominated the news agenda, not to mention popular discourse, for the past few years. But now a new generation is poised to come of age—and they’re a different group altogether.

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Retail As the Third Space

05 January, 2015 - Source: JWT

Digital commerce is forcing retailers to rethink the function of physical shops, which is increasingly focused around experiences, unique environments and customer service – giving shoppers new reasons to spend time in these spaces. Physical shops will increasingly serve as a “third space” that’s only partly transactional. The hard...

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Austerity Index: Mind the Gender Gap

11 December, 2014 - Source: JWT

According to the latest Austerity Index – J. Walter Thompson’s in-depth quarterly research that analyses the impact of the economic adversity in the UK – women feel more affected by the UK government’s austerity measures than men.

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The Elastic Generation

01 December, 2014 - Source: JWT

 There are over fifteen million people in Britain today who feel happier, wiser and more self-confident now than ever before. In their lives they have pioneered significant social, political and technological progress. Today they help drive almost half of the nation’s consumer spending, as part of Britain’s over-50s. Blessed with...

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70% feel closer to a brand when it shows that it understands them as a person

30 October, 2014 - Source: JWT

 At JWT we have been monitoring trends for ten years. Think back ten years to 2004. In 2004, we had never heard of an iPhone. Never heard of Skype. Tablets for most of us were something to be found in the medicine cabinet. There was no such thing as Facebook,...

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Wisdom just got hot

07 October, 2014 - Source: JWT

On 07.10.2014, Kate Bruges, Co-Director of Talent JWT London, spoke at the IPA Talent Adaptathon. The IPA event tackled how to recruit and retain talent which is less one dimensional, more diverse, and leads to better commercial creativity. Here is the amazing speech she gave.

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JWT Austerity Index Q2 2014: Property Woes Push Brits to Extremes

09 September, 2014 - Source: JWT

 Three out of five Britons believe that London is doomed to become ‘a ghetto for the super-rich’. This is one of several provocative findings that have surfaced in JWT’s latest Austerity Index report, revealing the frustrations and fears for the future of a nation still fighting the grip of austerity.

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JWT take a glimpse into some of the industry’s most strategic minds

05 September, 2014 - Source: JWT

JWT partnered with the APG – The Account Planning Group, the industry’s not-for-profit organisation run by members for the wider community of advertising strategists, to produce a campaign promoting their latest event, “Big Thinking on Strategy”. JWT London created a campaign to see what ‘Big thinking looks like’.

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Brands Must Reflect the Many Faces of the Modern Male

31 January, 2014 - Source: JWT

Research from leading advertising agency JWT London reveals that being married or in a committed relationship is actually more important to men (85%) than it is to women (79%). And expressing emotion, long depicted as a sign of male weakness, is now not just something most men are comfortable with,...

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Austerity Index - Wave 2

09 October, 2013 - Source: JWT

The triple dip has been averted, the double dip erased from history. Positive omens have been spotted in GDP, employment figures, the housing market, and the services sector. The politicians are telling us that this means recovery is nigh; yet others claim the green shoots will soon wither and die....

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