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JWT take a glimpse into some of the industry’s most strategic minds

05 September, 2014 - Source: JWT

JWT partnered with the APG – The Account Planning Group, the industry’s not-for-profit organisation run by members for the wider community of advertising strategists, to produce a campaign promoting their latest event, “Big Thinking on Strategy”. JWT London created a campaign to see what ‘Big thinking looks like’.

  • APG Guy Murphy
    APG Guy Murphy

The integrated campaign will be linked to a new section of the APG website, launching in mid September with advertising already live in the media sections of the Guardian as well as MPU’s run on the Guardian website alongside an interview with the headline Speaker from the ‘Big Thinking on Strategy’ event, Sir Lawrence Freedman.
JWT London has been partnering with UCL to scan some of the best strategic minds in the country, including Sir Lawrence Freedman, JWT’s own Worldwide Planning Director, Guy Murphy to show what their brains look like in action. Bridget Angear will be the third speaker to have her strategic mind scanned in the coming week.

Russell Ramsey of JWT London explains, “We wanted to bring to life the idea of strategic thinking in a compelling and intriguing way – the idea that we could actually see the different activity of the speakers minds was fascinating to us.”

A live capture of twitter activity is planned for the event to amplify the idea of analysing how the mind functions when thinking about strategy, making this idea accessible to the audience at the event and the wider twitter community as their twitter thoughts are analysed by the JWT team in real time.

Sarah Newman, director at APG: The Account Planning Group says, “’At the APG Big Thinking on Strategy conference we’ll hear the latest thinking from top strategists and it will be brilliant and inspiring. But with the help of JWT in promoting the event, for the first time ever, we’ll also be able to look inside their minds…”

The campaign that launched last month will be running until 20 October, the date of the event itself.

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