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  • HSBC Lemon Grove

The Lemon Grove

Client: HSBC
Brand: HSBC

The commercial is a follow up to the successful ‘Lemonade’ TV campaign which saw a young girl’s lemonade stand accept multiple currencies. The new ad builds upon the initial story to dramatise how international supply chains will generate growth for businesses.
In the follow-up film, our young Lemonade seller travels to India to meet an equally ambitious and entrepreneurial lemon trader to become business partners. It’s only when a young French lemonade seller enters the story that we realise her business has grown from a simple American front lawn to connect with an Indian supplier and a French distributor.
The charming story demonstrates that HSBC recognises that the future of business growth is powered by international connections. HSBC’s international footprint and expertise are uniquely placed to deliver against this.
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