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  • Ambrosia This is Pudding

This is Pudding

Client: Premier Foods Plc
Brand: Ambrosia Custard

A national TV and Cinema campaign which demonstrates how pudding is the real comfort food for the modern British family. It marks the first time Ambrosia Custard has advertised on TV for over ten years.

The campaign aims to re-establish Ambrosia Custard as the thing that makes a pudding complete and also mark the brand as relevant to today by framing it within modern family life.
Mealtimes aren’t complete without pudding, and the campaign shows how Ambrosia turns an ordinary pudding into a proper pudding. Observing family moments in a beautiful, cinematic way, the campaign tells us, ‘This is Pudding’, and shows how topping a pudding with Ambrosia Custard is a little expression of care.
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