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  • Army

Army - Step Up

Client: Ministry of Defence

Our new ad campaign on behalf of Capita for the Army, ‘Step Up’ aims to show what life as a soldier is really like. JWT London’s latest campaign for the Army takes the audience on a journey of highs and lows through an Army icon; the boots. The boots go through everything a recruit goes through; the sweat, the tears, the pride of passing out and the pressures of duty. The audience are quite literally put in the shoes of a young soldier.

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