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  • Army More than Meets the Eye
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More than Meets the Eye

Client: MOD
Brand: Army

JWT’s latest campaign, in partnership with Capita plc, is designed to attract new Army recruits, by showcasing the wide range of roles and opportunities available in the Army now. The campaign went air on Saturday 11th January 2014 and will run until March 2014, the campaign features on TV, cinema, digital and radio and shows that when it comes to a career in the Army, there is much more than just combat. The soundtrack to the ad was provided by British beatboxer; Faith SFX, who is known for his collaborations with Plan B. The track and sound effects are purely his voice, which reflects the campaign idea of ‘More than Meets the Eye’. The advert also features real soldiers and officers from a diverse range of Army roles, including electricians, bricklayers and HR specialists.

The voice from the TV advert is Reservist and JWT employee, Rachel Clutterbuck.

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