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  • shapeshifter
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Shapeshifter

Client: Shell
Brand: Shell

The Hollywood-blockbuster-style film shows a shape-shifting creature
(representing engine gunk and corrosion) pursuing a car fueled with
Shell V-Power Nitro+. As the drama builds, the car constantly
out-performs the amorphous creature, staying ahead by evading its
relentless attack at every step.

The campaign is designed to shake up the car-fuel category, convey the excitement of driving with Shell V Power Nitro+ and generate a visceral response to the dangers that can hold back an engine from delivering at its optimum performance.

It is informed by an understanding of premium fuel buyers – their emotional bond with their car, the importance of their driving experience and their eagerness to care for their engine and therefore maintain its performance.

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