During the summer of 2011 JWT London created two comical viral films for new soft drinks brand Drop Drinks.
The ads supported the launch of the first flavour called Pear Drop, which tastes like the sweet of the same name.
The idea for the virals was based on the premise that Pear Drop gives you nice smelling burps and the films show bizarre scenarios where people are thoroughly enjoying the smell of one another’s belches.
The ads are hosted on the Pear Drop Facebook page as well as a Drop Drinks Youtube channel.
JWT London created the two viral ads for Mount Valley on a project basis in collaboration with the production agency Rattling Stick.