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  • Patak's Young Spice
  • Patak's Young Spice still 2

Young Spice

Client: AB World Foods
Brand: Patak's

During November 2011 Patak’s launched a new TV advertising campaign continuing the story of how it’s the reason ‘Why Britain Loves Curry.’

Created by JWT London, the TV campaign shows the brand’s expertise in selecting and blending the best quality spices for their products.

Called ‘Young Spice’, the TV activity is set in the 1960s and again features Patak’s Chairman, Kirit Pathak, as a child. The 60 second TV ad shows Kirit, who is now a little older, playing hide and seek with his younger brother in the family’s spice warehouse.

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