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Adoption and fostering

12 April, 2013 - Source: Kindred


  • Adoption

We’ve been involved in a really interesting project recently with the Department for Education, looking at attitudes, motivations and barriers to undertaking adoption and fostering. The research sought market insight that could assist attempts to increase the supply of prospective adopters and foster carers.

Working with our research partner, Work Research, we conducted 18 extended in-home interviews with individuals and couples and an online survey of just under 5,000 adults in England. The results found that that over four million people in England would consider adopting, and a similar number fostering, but they are held back by myths and barriers in the system.

Our summary of the research and recommendations for future communications activity are available on the Department for Education’s website, while detailed analysis of the quantitative and qualitative phases of the research can also be found here.

The research was launched alongside a new online tool to help prospective adopters, and was featured on ITV’s Daybreak as well as being promoted by the Prime Minister. 

The new First4Adoption service gathers in one place, for the first time, the evidence and information people need to navigate the adoption system. It is also intended to help overcome barriers and dispel myths.

If you know anyone interested in the new service, they can call 0300 222 0022 (open 10am-6pm, Monday to Friday) or visit www.first4adoption.org.uk

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