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20 October, 2010 - Source: Kindred

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At long last we are masters of our own destiny. After a protracted but obviously extremely enjoyable series of negotiations Kindred is an independent agency.

Hallelujah is all I can say.

Kindred was formed two years ago from Mustoes and Geronimo, two very strong independent agencies. This return to what could be described as our natural state just feels right.

I believe that a truly independent agency is much better suited to offer the flexibility and freedom to innovate and that in turn gives our clients considerable benefits.

And when you consider this desire to innovate exists in Advertising, PR, Branding, Design, Social Media and Digital, we have plenty to offer.

The buyout has re-energised the agency and we are raring to go.

So that we make the most of this enthusiasm and energy we have decided to make the ownership of the agency very broad.

Everyone at Account Director level and above, some 24 people, will have shares and as a flourishing agency we’re looking forward to collectively growing the business with our team.

This is a great way to reward people who have worked hard to get to where they are and also to encourage the enthusiasm and energy that will make Kindred a success.

It’s our agency, owned by us.

Happy Independence Day Kindred.

P.S. ...and as our first act as an independent agency, we've just gone and won our first PR Week Award! Working with the National Apprenticeship Service, we picked up the award for our work on National Apprenticeship Week 2010 – congratulations team! 

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