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Kindred and Grayling join forces for new cancer campaign

25 May, 2011 - Source: Kindred

Kindred and Grayling have been appointed by the Anglia Cancer Network to deliver a major new campaign to raise awareness of the symptoms of bowel, breast and lung cancer.

Anglia Cancer Network is made up of six Primary Care Trusts in Anglia. The agencies will work together to communicate the symptoms of bowel, breast and lung cancer – cancers that have significantly improved survival rates if diagnosed early – to people aged over 50 in the area. The aim of the campaign is to decrease the amount of time between people recognising a potential symptom and going to see their GP about it.

Under the banner of the Department of Health’s Be Clear on Cancer initiative, the programme of work will involve a mix of traditional PR approaches and innovative face-to-face interventions including:

• Specially organised roadshow-style events
• A series of music performances at popular events and attractions in the region
• A presence at local events, such as car boot sales and carnivals
• Providing information to organisations, networks and groups who can communicate with the target audience on our behalf
• Stories in local and regional media
• Posters in washrooms in shopping centres and other public places
• Engaging with local GPs.

The Kindred team, led by Director Sue Nelson, will focus on face-to-face interventions; whilst Grayling, led by Divisional Director Caroline Greenaway, will manage roadshow events, media relations and GP engagement.

Dr Gina Radford, who leads this work at Anglia Cancer Network, said:

“Our overall aim is to improve outcomes for people with bowel, breast and lung cancer in Anglia. Through this project, we hope to raise awareness of the symptoms of these cancers and encourage people to present them to their GP as soon as possible. We are delighted to be working with Kindred and Grayling to make this happen. Both agencies bring a unique set of experience and expertise that will enable us to deliver a campaign that has a significant impact.”

The Anglia Be Clear on Cancer campaign will run from May to August 2011.

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