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' The Plan '

Client: Plan
Brand: Plan UK

The challenge
Plan UK works tirelessly to achieve real change for the children, families and communities they work with in the developing world. How could we get more people to make donations and support them?

Audience insight
We got to know Plan UK’s work, then we got to know its current and potential supporters. Recognising that we needed to bridge the gap between the UK and the developing world, we developed a compelling core proposition for the charity: ‘we do what you would do’.

Results
We developed a new narrative about what Plan does and refined their visual identity to capture the positive impact of their work. In bringing the brand to life, we designed and built a new website.

Did you know?
Our immersion included a field trip to Egypt to get involved in current projects.

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