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  • Bundas

Bundesliga

Client: Fox International
Brand: Bundesliga

#18toWin is a social game created for FOX International to celebrate the return of The Bundesliga in January. 18 penalties were filmed with 18 Bundesliga clubs and fans were challenged to predict the outcome of all 18 on Twitter and Facebook using emojis. The campaign organically reached over 200 million people on Twitter alone with over 4.7K tweets from 65 countries. Over 50K fans played the game. Videos created for the game were viewed 2.8 million times.

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