We use cookies to ensure that we provide you with the best experience on our site. To learn more about how they are used please view our Cookie Policy.
If you continue to browse our website we will assume that you are happy to receive cookies. However, click here if you would like to change your cookie settings. [X]
  • usain bolt
  • Goodwood Festival of Speed
  • car
  • goodwood ouside

Digital Installations at Goodwood plus RFID and Social Sharing

Client: Nissan Motor (GB) Ltd
Brand: Nissan Car Range

Overview

Goodwood Festival of Speed is the most celebrated motor-show in the UK, and with over 200 car manufacturers and brands exhibiting, Knit developed a campaign which drove stand out for the brand.

Campaign

Nissan is all about 'Innovation that Excites' so Knit executed a highly innovative suite of interactions in the exhibition area to engage with visitors. The main attraction was a 14 metre long LED sprint race simulator which enabled stand visitors to race against a virtual Usain Bolt and the Nissan GT-R. RFID and NFC social sharing was used to boost the brand's messaging offline to online. A fun and interactive photo-booth and on-stand competitions also encouraged social sharing.

Results
The social amplification from the four-day event generated hundreds of thousands of impressions on Facebook and brought together the offline world with the online to engage with an increased audience. 

 

Your session will expire in xx.xx
Continue or Log Out