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  • usain bolt
  • Goodwood Festival of Speed
  • car
  • goodwood ouside

Digital Installations at Goodwood plus RFID and Social Sharing

Client: Nissan Motor (GB) Ltd
Brand: Nissan Car Range


Goodwood Festival of Speed is the most celebrated motor-show in the UK, and with over 200 car manufacturers and brands exhibiting, Knit developed a campaign which drove stand out for the brand.


Nissan is all about 'Innovation that Excites' so Knit executed a highly innovative suite of interactions in the exhibition area to engage with visitors. The main attraction was a 14 metre long LED sprint race simulator which enabled stand visitors to race against a virtual Usain Bolt and the Nissan GT-R. RFID and NFC social sharing was used to boost the brand's messaging offline to online. A fun and interactive photo-booth and on-stand competitions also encouraged social sharing.

The social amplification from the four-day event generated hundreds of thousands of impressions on Facebook and brought together the offline world with the online to engage with an increased audience. 


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