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  • Nissan image
  • NISSAN 02 1

Digital interactive experiences at the O2

Client: Nissan Motor (GB) Ltd
Brand: Nissan


Nissan has a permanent exhibition at London's O2 arena which showcases Nissan's range of vehicles, and promotes their brand's ethos, Innovation that Excites.


The Innovation Station houses a series of interactive digital installations developed by Knit which include photo-booths, feedback pods, quizzes and digital competitions, Facebook Like stations, all of which are activated when a user taps their RFID smart card which they register upon entry.

The interactions are all recorded and posted on Facebook, or sent via email to promote social sharing and brand amplification.


The installations that Knit developed for the Innovation Station are a perfect example of the connected journey we create, and how we join together offline, online and social, in real-time.


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