Brief
Engage Eurosport’s Pan European football audience with an exciting Football themed game, around the African Cup of Nations - a highly relevant and popular tournament for MoneyGram’s target audience.
Objective
Build affinity with MoneyGram’s African customers in Europe, raise general brand awareness and drive account openings / transactions.
Solution
A Pan European Microsite containing a goalkeeper-themed Viral Game and competition mechanic. The game put the player at the heart of the action as the Goalkeeper, bringing to life MoneyGram’s credentials as a ‘safe pair of hands’ when it comes to managing your transactions.