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  • Accor DM 1

In testing times you need options

Client: Accor Hotels
Brand: Accor Hospitality

The Task
In the current climate businesses seek flexibility. Drive corporate room bookings by highlighting the fact that, as Europe’s biggest hotel group, only Accor can offer a comprehensive range of hotels to suit all budgets.

Action Idea
In testing times you need options.

Results
Bookings up significantly against target.

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