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Introducing LOVEFiLM Instant

Client: Amazon
Brand: LOVEFiLM

The Task
Shift perception of LOVEFiLM by ensuring that people know about their streaming service - helping the brand to own the ‘watch movies now’ space in an increasingly competitive market.

Action Idea
Introducing LOVEFiLM Instant

Results

Record-breaking number of sign-ups in first 2 days of campaign launch.

VOD launched earlier this year now accounts for over 50% of all sign-ups.

Marketing Society e-Commerce award for excellence.

 

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