Shift perception of LOVEFiLM by ensuring that people know about their streaming service - helping the brand to own the ‘watch movies now’ space in an increasingly competitive market.
Introducing LOVEFiLM Instant
Record-breaking number of sign-ups in first 2 days of campaign launch.
VOD launched earlier this year now accounts for over 50% of all sign-ups.
Marketing Society e-Commerce award for excellence.