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  • Sage - Heston

Sage by Heston Blumenthal

Client: Sage

Sage by Heston Blumenthal is a range of high-end kitchen appliances that stormed into the UK in summer 2013. They're still making waves in the category. Our work for Sage is based on the "ZMOT" element of the purchase cycle - giving people interesting and compelling content when they're researching what to buy. Year 1 sales were unprecedented.

Making a cuppa even more social
Did you know that to make a really tasty cuppa, you need to get the brew time and temperature precisely right? Neither did the shoppers at Westfield Stratford. To bring the expertise behind Sage's Tea Maker to life, we created #TalkTeaWithHeston - a social object that received thousands of content views and a reach of several million.

Heston's magic in his own words
Sage produced many different types of content films - to explain what they're about, to show off the products and demonstrate how to get the most out of them. In this series, Heston introduces the product range. These films are being watched to the end by nearly 50% of viewers.

Strategic PR to find the foodies
Generating awareness for Sage, by being talked about on food blogs and in appropriate press/website titles, is crucial for driving web and store traffic. We focus on talking to serious foodies - who really appreciate the expertise behind these products. Sage got off to a flying start, with 460 media features in the first year achieving a combined reach of 247,267,427.

"MBA have worked with us since the inception of the business here in the UK and Ireland and continue to do so. They have performed tasks for us in market research, creative development and production. They also manage our PR function. All work has been carried out extremely professionally. Without MBA our business would not be the success that it is. This is testament to the outstanding people within MBA. They have a continuing focus on innovation, quality and customer service. We have a very high regard for MBA."
Tim Hossack
Director of Sales and Marketing, Sage by Heston Blumenthal

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