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Neilson Active Holidays

Client: Neilson Holidays

Overview

Neilson are the active holiday experts - offering skiing, sailing and ‘Beachclub’ breaks to those who want to do more than just ‘fly and flop’. People who unwind with fresh air and activity. Backed by a private equity investor, Neilson is looking to grow profitability over the coming years. MBA has been tasked with developing the brand’s distinctiveness, to drive enquiries and conversions. The business had a record year last year, with repeat bookings at an all time high.

Why not have a go before you go?

Holiday booking is classic "ZMOT" activity; researching different options before selecting the one that looks best. We're developing a variety of content to engage potential holidaymakers during this research phase - all designed to show what it’s like to really be on a Neilson holiday, having an amazing time.

Using 360° footage filmed with head-mounted Go Pros, we've taken Oculus Rift windsurfing and skiing experiences to the public at events across the UK

Apps to engage, apps to discover

Further through the purchase journey, we found people need some help to choose which Neilson destination is right for them.

Ask Our Instructors further caters to holidaymakers who want to get a better feel for the experience they will receive in advance - by giving people the chance to ask Neilson's instructors questions and see their answers in a "virtual lesson".

Pack It Up, Pack It In

Further through the purchase journey, we found people need some help to choose which Neilson destination is right for them.

Pack It Up, Pack It In helps you find the Neilson resort that's right for you, by inviting you to describe what you're looking for in a holiday.

CRM that keeps in touch with opportunities

The CRM programme aims to maximise on two big opportunities: ensuring people get the most out of their holiday, by helping them best prepare for it; and cross-selling ski holidays to people who have already enjoyed a Neilson Beachclub holiday (and
vice-versa).

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