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  • O2 - Power Hour
  • O2 - Email
  • O2 - Megafan
  • O2 - Content Film Still

O2 Business

Client: O2

Overview
O2 is a digital telco that wants businesses to embrace technology, both to make them more effective and to serve their customers better. We're helping to start conversations with small and medium-sized businesses about how O2 can facilitate greater success. An ROI approaching 2 is supported by massively increased engagement stats and ongoing conversations with high propensity businesses.

Sending a hologram to talk business
O2 Business identified 50 high-value customers they wanted to persuade to switch to O2. To open those conversations, we wanted to show these prospects that O2 are a network with innovative digital ideas, and hero their key USP – a personal Digital Advisor for every business customer.

A personalised holographic Digital Advisor was packaged and sent to each prospect. By recording 50 bespoke scripts, the hologram was able to speak to each prospect individually, and talk to them about what O2 could do to help their specific business.

- Achieved an 18% response rate in the first week.
- 9 face-to-face sales appointments secured.

Engaging entrepreneurs with the O2 Power Hour
Small businesses are often too busy focusing on what they do to stop and think about how technology could help. Power Hour offers insights from leading business gurus, to help people work out how they can do things like make time for strategic thinking, as well as offering other business tips. All with a technological slant, of course.

How to get the most from Office 365
Office 365 is a big change from previous versions of Office, as it adds in many features that are of benefit to businesses - e.g. for flexible working. These can still be quite alien to some businesses, so we created specific case studies to show how it works.

Using CRM to develop sales leads
Buying technology for small businesses isn't a quick decision. We've developed an in depth CRM nurture programme for O2 that builds engagement with potential customers rather than constantly selling to them. Mix some content with some complex engagement algorithms and connected data systems and you've got an efficient leads engine that works coherently with the sales teams.

Megafan achieves mega cut-through
Sports fans - especially younger ones - expect to be connected during live events, but they can't get signal (let alone 4G) in most stadia.

O2 technology can change that, helping fans have a better match-day experience. We approached top-division football and rugby clubs to tell them about this technology, opening on-going conversations with 22 clubs.

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