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Everest

Client: Everest

 Overview

Our job is to create leads in an effective and predictable manner - for the Everest sales force to follow up and convert. The centre of this activity is the website - a highly optimised lead - generation system filled with juicy content and organised with slick UX. We nurture the brand too, driving traffic to the website predominantly via TV. Our second IPA Effectiveness Award for Everest shows that we're doing quite a good job.

Our website is a CRO machine filled with juicy content and organised with slick UX

The vast majority of interest in Everest comes via their website, and the UX is designed to offer answers to visitor queries, always giving them somewhere to go. Our most recent developments have been to make the site responsive, catering to the increasing traffic from mobile devices and to maximise site speeds. Conversion is since up by over 43%, while organic traffic levels have been maintained and visibility continues to climb.

Entertaining and informative content demonstrating the product benefits to justify the premium

People assume that all windows are just the same lumps of plastic and glass. But Everest’s products are demonstrably superior on numerous dimensions such as heat retention and security. Our films provide the evidence for people to believe that Everest will be fitting the best.

Tactical campaigns help provide a reason to buy

For over 50 years, Everest has been fitting the best. To celebrate their amazing heritage, we’ve created a forward thinking campaign by taking them back to their past. As well as taking their prices back to 1991, our new Price Rewind multi-channel promotion uses film, online content, social, print and radio to demonstrate how Everest windows stand the test of time.

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