A federation of entrepreneurs, built through start-ups and owner managers.
Designed to be allergic to bureaucracy and the comfortable status quo.
As few offices as necessary rather than as many as possible. 26 in 18 countries. United by our commitment to our philosophy:
Brutal Simplicity of Thought
M&C Saatchi was founded on one single principle: Brutal Simplicity of Thought.
It’s easier to complicate than simplify.
Simple messages enter the brain quicker and stay there longer.
Brutal Simplicity of thought is therefore a painful necessity.
To deliver Brutal Simplicity of Thought, we have united all strategists to sit and work together in our Central Strategy Unit. This ensures we're delivering innovative channel agile thinking from the start. The CSU brings together strategists from advertising, brand, PR, sponsorship, CRM, data and digital and enables clients to work with us in a number of different ways - as a strategic advisor or as a full service partner delivering everything from strategic thinking to execution across all disciplines.
To ensure we're providing our clients with the best possible insight, we have invested in a number of insight specialists – a traditional research and insight business, The Source, a data consultancy, M&C Saatchi Milk and an online active listening business, Human Digital.
Not surprisingly, we have also invested in digital. The Digital Hub provides 80 digital specialists who work across all aspects of digital production from IA to project management, to development and build. The Hub has been critical in helping us put technology at the heart of our business and ensuring that we are able to help our clients make sense of this rapidly changing world. M&C Saatchi Mobile have been a huge part of this success, delivering 79% growth in its first year.