BRUTALLY SIMPLE THINKING
Simple Universally Recognisable Truth: There are some things money just can’t buy
Brand Truth: Vertu owners can access exclusive services from 24/7 concierge to private members’ clubs
Proposition: Vertu is the key to a world of exclusive experiences
Media Selection
Results
350% sales uplift compared to last year’s new launch- currently they can’t make enough to satisfy the demand!