BRUTALLY SIMPLE THINKING
Simple Universally Recognisable Truth: We’re all so busy dealing with life, we forget about living it
Brand Truth: Life in Havana just happens
Proposition: Havana Club brings us the humanité and the spontaneity from Havana to help us re-consider what our priorities could be about.
Sales increased from 2 million cases to 3.4 million cases since campaign launch.
www.havana-cultura.com has presented 45 young Cuban artists and is generating 20,000 visits a month with an average viewing time of 6 minutes.