BRUTALLY SIMPLE THINKING
Simple Universally Recognisable Truth: Street football is where many kids aquire their skills
Brand Truth: Coke sponsors Wayne Rooney, who learnt to play on the streets
Proposition: Coke Zero & Wayne Rooney search for England’s next great talent on the streets
Over 2.5million viewers per series - most successful Sky 1 show in sport category.
Coke Zero PR Coverage AVE: £3m+ per series.
Brand tracking showed awareness of Rooney association with Coke Zero went from 10% to 40% amongst 16-24 target audience as a result of the show.