The objective was to create a lifestyle and culture magazine for Topman which is available on all mobile and key digital platforms. The editorial for the apps and websites has all been custom created exclusively by a new Topman editorial team.
The solution was to develop a platform for all of Topman’s digital branding initiatives and create structure to their use of various mobile/digital platforms.
The magazine has rapidly gained industry and consumer praise is one of the fastest growing fashion magazines in the world. Topman are seeing considerable return on investment and consider it to be one of their best media channels for promoting product.
There have been approximately 150,000 unique visits on web and about 35,000 unique visits via app with around 13,500 downloads.