BRUTALLY SIMPLE THINKING
If you're thinking about what to make for dinner this evening, then why not join the nation and take inspiration from our campaign for Lea & Perrins? Aside from making commuters hungry, the work is designed to provide an easy solution for making our most popular dishes a little bit tastier.
The campaign is inspired by the insight that 3 of the top 5 favourite meals made by Brits without needing a recipe book, are lasagne, chilli con carne and spaghetti bolognese. Furthermore the popularity of these dishes in the current economic climate is set to continue, as mince is a smart ingredient for any family on a tight budget.
The work uses a clever play on words, combining the meals with the product name and highlights that adding Lea & Perrins will enhance such classic dishes. For example: ‘Leasagne’ and ‘Chillea con-carne’.
What with several bottles of the classic condiment dotted around the agency, it's fair to say that we've tried and tested our theory that 'A dash makes all the difference'!