Coca Cola were sponsoring the FIFA world cup and wanted to ensure their sponsorship paid back to the brand value of happiness. M&C Saatchi launched a campaign, inspired by Rodger Miller who was famous for his unique goal celebration, to encourage the fans of football to vote for the best goal celebration from the FIFA world cup tournament. The campaign launched with a viral featuring Wayne Rooney.
The film generated numerous national hits and reached 300,000 hits in the first two days. It became one of the most talked about films of the World Cup.