Since its launch, the number of views on Hyundai’s You Tube channel is fast approaching 160,000 in just five days, with over 500 extra followers on their Twitter feed.
The work contributed to the biggest ever week of traffic to Hyundai’s consumer website, with the number of visits to Hyundai's i30 section of the site increasing by 50%.
The work also got a huge amount of press coverage which included half page spreads in the Daily Mail, Daily Mirror, Daily Express, Daily Star, as well as the Mail Online, MSN, Sun Online and Telegraph Online. It also featured on Fox News, ABC News in the United States, Esquire magazine in Russia and National TV news in South Africa.
People are quite literally going bananas for it!