In the last 5 years over 200 people have been killed taking a short cut over railway tracks.
With the help of Dai Greene, 400 meter World Champion hurdler, we have launched this digital campaign to raise awareness around the danger of crossing railway tracks.
If a World Champion hurdler was unable to make it across in time, then neither would you or I.
The second phase of this campaign, launched in September. We unveiled a film and online game to help Network Rail reduce the number of people accidentally killed or seriously hurt on train tracks, and increase safety awareness levels for Network Rail.
This installment used rapper, Wretch 32, and spoken word performer, George the Poet, in a series of tests, which highlight the difficulty of hearing approaching trains. The tests use binaural sound to see if the pair can identify the direction of an oncoming train – and react in time
After watching the test, the viewer is prompted to take part in a specially designed online game. Players hear the binaural sound of a train approaching and simply have to select which direction they think it’s coming from in order to stay alive. The game features three levels, which become increasingly more realistic